Defy Fragrances is a fragrance and cosmetics brand created for the purpose of introducing unique scents to those tired of the over-floral and oversaturated perfume market. By pairing colorful art, minimalistic layout, and vintage icons, a cohesion of old and new defines this unorthodox brand. Defy carries three main products: a perfume, a body balm, and a hand lotion. A sample size of the perfume was also designed. These products were created in three unique scents: blackjack, angel, and novelle. All Defy products are available for show on the Defy website, a site custom coded in PHP, HTML, and CSS.
2021 - Local American Advertising Award Gold Winner - Integrated Campaigns
